• Site purpose (to sell products/services, informational, display)
• Target audience
• Content (how much, number of products, etc.)
• Site functionality (shopping cart, forms, email links, etc.)
• Design elements (images, graphics, color scheme, etc.)
• Budget

Once the purpose and scope of the site are identified, design can begin.  Wireframes and/or prototypes are created to reveal a rough plan for how the site will ultimately be structured as well as to provide insight into the look and feel. Navigation, content organization, the integration of images and/or other digital media, and general page layout is also explored.

Site development begins by putting the plan and design elements together into a cohesive package. Petite Aubergine's strength is in delivering sites with excellent usability. We use industry best practices to ensure a site that is easy to navigate and reflects the image that you want to portray.

Once your site goes live it is registered with the major search engines.  At this point the site is complete.  However, in order to maintain a good first impression for new visitors and to keep the interest of past visitors, it is crucial to keep the site updated.  Petite Aubergine can continue to maintain the site for you (fees apply) or we can transfer the site to you to fully maintain and update.